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January 4, 2007Beware of the big blue monster
IBM is planning a return to Las Vegas next week, as the firm for the first time in 10 years will be exhibiting at CES.
Big Blue doesn't plan a foray into the field of Consumer Electronics. It doesn't sell any of the consumer gadgets like PCs, notebooks and 56k modems that is was showing off in the last millennium.
The firm however will be shining the spotlight on its chips and components that have found their way into may of today's consumer devices, such as the Power processor that drives both the Nintendo Wii and Xbox 360 gaming consoles, or the Cell processor that it co-designed with Sony.
Convincing IBM to return to the show is a major victory for the Consumer Electronics Association (CEA) that puts the event together. Big names leaving a show normally is a telltale sign that a show has peaked and that exhibitors are growing tired of the free T-shirt hunting crowds.
IBM apparently doesn't feel that there's a risk there.
technorati tags: ces, las+vegas, ces+blog, cesblog, ibm, boothbabe
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