Microsoft opened up it's virtual telly shop to US Xboxers last night, only to have it swamped by demand - crippling the servers.

Immediately after the service went live on Wednesday, users experienced multiple different problems.

Apparently a huge level of demand has placed considerable strain on the Xbox Live servers dedicated to distributing the videos and users are reportedly suffering repeated failed downloads.

A number of people simply can't download any of the movies, with downloads seemingly sticking to some arbitrary percentage and never completing.

Look's like Microsoft is a victim of its own success.

More over at the Inq.