When Intel chief Paul Otellini took the stage at CES on Thursday, we knew exactly what he was going to talk about: the Viiv entertainment platform and Napa, the codename for the next generation Centrino mobile platform.

The only questions were: which would be first, and which celebrities would join Otellini?

Napa, it turned out, got to go first. Sean Maloney (left), who heads up Intel's mobile division, joined his boss. Together they pulled the new system out of the magician's hat: Centrino Duo. Not a very flashy name, but given the brand name that Centrino has build up over the past years, this is probably a wise decision.

Michael Dell makes his third CES appearance of the day after joining Sony and his own event. This time he gets to talk up Centrino Duo. And he again shows off his laptop concept design.

But let's not waste time on an incremental improvement of a mobile platform. Viiv is far more interesting. So we are introduced to Dan McDonald, general manager of Intel's digital home group.

He gets to show of some of the Viiv enabled devices that are in stores today. But Viiv isn't so much about the hardware as it is about the services that it enables.

This decoder from DirectTV for instance will allow consumers to distribute television shows throughout home and transfer them to a portable device and watch them while on the road.

At least, that is in essence what DirectTV chief executive Chase Carey tells Otellini.

He's followed by AOL chief Jonathan Miller, who unveils that the provider will make available 14,000 old television series free of charge to Viiv users, supported by advertising. 

And last but not least, Otellini receives actor Morgan Freeman and producer Lori McCreary, who are the two driving forces behind the ClickStar video download service.

They are soon joined by some more Hollywood dignitaries, including Tom Hanks (in his second CES appearance of the day, here standing next to Otellini) and Danny DeVito (not in picture... but you can see his hands waist-high next to Tom Hanks).

The group explains how ClickStar will enable small movie productions to reach the audience, and soon start goofing around. Otellini gets to pick up the pieces and wraps up his keynote.

Tags: intel, viiv, napa, Centrino, ces