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January 8, 2005When celebrity endorsements go bad
As we previously predicted on this blog, CES attracts its fair share of celebrities, ready for the average delegate to meet, greet, touch and hug.
Wandering over the expo floor in the south hall, my attention was drawn to the booth of a company called Xavix.
Now, when I write south hall, I really should write one of the four south halls, next to the central and north halls. And we shouldn't leave out the satellite locations at the Hilton, Renaissance and Alexis Park. Of some of those locations I don't even know where they are, and I fear I won't find out either.
But back to the south hall. There in plain sight was Jackie Chan, the movie actor who is best known for the fact that he has none to very few lines in the movies he plays in.
It turns out that Chan has signed a deal with Xavix, a gaming company, to lend his name to one of their gaming products. Players stand on a floor mat with sensors and do some crazy stuff. But no complaining here. at least this computer games requires you to be physically active.

Come to me! Bring me your dollars
Let's see what the manual says. In case of a blue screen... pull the power plug.
Xavix makes for intelligent gaming. in this game, the player has to take as many steps as possible on a sensor floor mat within 10 seconds.








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