In an effort to give technology a wider, female appeal, the nominees have been announced in the CEA’s TechGirl Awards.

It looks for the best products aimed at women, and the shortlist includes the Rio Forge mp3 player, BenQ’s wireless mini optical mouse, Plantronics’ very male sounding Gamecon Halo 2 Edition headset and the GE Glam Clam, the only girly sounding name on the list. The winners will be announced any day now, and will be listed at www.cesweb.org/techgirl.

The female market is also high on the mind of Kodak, with its new EasyShare One 4 megapixel digital wifi camera, which will hit the streets in June. For more on that and a raft of other Kodak product announcements, look out for our news story on www.pcw.co.uk.

Finally, we all know that when it comes to technology, teenagers are big money spinners, so the show has its very own advisor for reaching that age group. CEA’s 17-year-old teen spokesperson Jessica Curran is on site and will be advising delegates on Generation Tech, their needs and how to plug into that market.