CES is gearing up for its opening day on Thursday, with the promise that 50,000 new products will be introduced over the coming days. A staggering number so large that many of us thought we'd misheard.

As you would expect, there is a mountain of press releases, ranging from those product launches through to the light hearted oddities. These include the Consumer Electronics Association's seven-step guide to conduct when using a camera phone (don’t use the camera where photographic equipment is banned, don’t use them in public areas considered private, such as the toilet, don’t video or take pictures while you’re driving).

We also got a 15-point ‘Creative uses of your digital camera or camera phone’. Here we were advised to photograph our cars when we park them in the local multi-storey to avoid traipsing from floor to floor in search of them later; taking pictures of dinner guests that you then use as place cards; and my favourite: photograph the meal presentation when you’re at the restaurant so that you can get it right when recreating it at home.