Kodak is planning to have an investor relations event during CES, the company announced in a press release.

It might seem unusual to talk about finances at an event that focuses on products and gadgets. Kodak however has plenty to explain. The company operates at a embarrassing 1.5 pct profit margin after the rise of digital photography evaporated the demand for old fashioned film based cameras.

Kodak was late to the digital party, but at least seems to have been able to catch up in terms of market share. The company however isn't known as an innovator in the digital imaging market.

Kodak must feel it makes sense to reassure its investors after they have been gazing at the amazing innovations of the competition.